Portfolio · 2026

Abdo Samy

AI Product & Automation Lead

I design and implement AI agents and automation systems that increase revenue, reduce cost, and speed up decisions. Focused on real business outcomes, not experiments.

Sydney, NSW linkedin.com/in/abdallahsamy

Who I Am

Strategy and hands-on execution, in one person.

AI Product & Automation Lead with proven experience delivering end to end AI strategy and implementation for SMBs across multiple industries. I run AI readiness audits, define ROI driven roadmaps, and turn business goals into production ready AI agents.

The Entourage: AI Product & Automation Lead (since Jun 2025), previously LMS Product Manager.
Led AI strategy for businesses in Real Estate, Construction, Automotive and Equipment Hire.
Drove an org wide AI adoption program across 60 team members and educated 500+ customers.
Earlier: Klarna Bank (Stockholm) and Co-Founder / CTO of Emonovo, a MENA Ed-Tech platform.
M.Sc Entrepreneurship, Uppsala University (Swedish Institute Scholarship).

★ Education Matters Award, The Entourage (2025) ★ Employee of the Quarter (2025)

AI Intensive

$AI Intensive$

Hover & click to expand

Impact at a Glance

Outcomes I have delivered.

Across sales, operations, finance, and leadership reporting for Australian businesses.

$250K

New revenue from 3 deployed sales AI agents

$170K

Annual savings from AI purchase order validation

~2000%

ROI on the PO validation system

$100K

Annual savings via workflow automation

60

Team members onboarded into org wide AI adoption

500+

Customers reached through monthly AI education

What I Do

From AI strategy to systems in production.

A single path from advisory to shipped, measurable systems.

Step 01

Strategy & Audits

AI readiness audits with founders and senior stakeholders. Find the highest value, lowest risk opportunities.

Step 02

Roadmaps

ROI driven roadmaps and BDD technical specifications that translate business workflows into buildable plans.

Step 03

Production Agents & Automation

Hands-on build of AI agents and automation systems, integrated with client tools, tested and governed.

Increase revenue

Faster, smarter lead capture and follow up

Reduce cost

Remove manual, repetitive operational work

Improve speed & decisions

Real time intelligence in one interface

Project 01 · AI Agent

AI Sales Qualification Voice Agent

Problem

Inbound leads not followed up quickly
Sales took up to 5 days to respond
Lost opportunities

Solution

AI voice agent calls leads instantly
Qualifies with structured questions
Books a sales call directly

Impact

$100K+ in revenue
Response time from days to instant
10 automated calls per day

n8n (AWS)RetellAIHubSpotSupabase

Built in n8n · production workflow

Project 02 · AI Agent

AI Re-Engagement SMS Agent

Problem

Over 5,000 dormant leads
No follow up despite prior interest

Solution

Re-engages leads with personalized SMS
Shares lead magnets
Qualifies and books calls automatically

Impact

$150K in sales
20 high intent calls booked
Revived lost pipeline

n8n (AWS)HubSpotTwilioChatwoot

Built in n8n · production workflow

Project 03 · AI Agent

AI Founder Assistant (WhatsApp Intelligence)

Problem

No unified view of performance
Time wasted switching between tools

Solution

Pulls data from multiple systems
Real time insights on WhatsApp
Weekly summaries and on demand answers

Impact

Eliminated manual reporting
Enabled real time decisions
One interface for business intelligence

n8n (AWS)SupabaseHubSpotXeroWhatsApp APITwilio

Built in n8n · production workflow

Projects 04 & 05 · Automation Systems

Operations and finance automation.

Smart Lead Distribution Engine

Problem

5 staff, 3 hours per day wasted, leads contacted after 24 to 48 hours

Solution

Captures Meta Ads leads into Odoo and distributes by availability, performance and rotation

Impact

Response time down to ~20 min, saved 15+ hours/day

n8nOdooGoogle SheetsSupabase

AI Purchase Order Validation

Problem

PO and system value mismatches caused delays, conflicts and heavy manual effort

Solution

Extracts PO data, detects mismatches instantly and tracks issues to resolution

Impact

$170K/yr savings, ~2000% ROI

n8n (Azure)HubSpotSupabaseInternal System

Built in n8n · production workflow · click to enlarge

Social Proof

What Australian business owners say.

“

This is great. It's more than I expected to get from a 30-minute intro meeting.

Dejan LukacDirector, Foreo

“

Thanks for the walkthrough, the video was awesome. Very exciting, and thanks for all the hand-holding and patience.

Cameron BrandisDirector, Brandis Hire

“

I was sceptical about AI, but the certificate now comes out in about 30 seconds, 100% correct. This is going to save me a LOT of time.

Business OwnerEquipment supplier

“

That actually came from a session that Abdo ran. He was talking about skills in Claude. I said, this is what I want. Can you do it? Bang, it's done.

JimBusiness Owner

How I Work

Frameworks and approach.

Repeatable standards that make AI agents reliable, testable, and reusable across a whole organisation.

Framework

7-Step GPT Framework

A proprietary framework for designing custom GPTs, standardised across the organisation for consistency and quality.

Framework

10-P Framework for Bulletproof AI Agents

A structured method for building reliable, production grade AI agents that hold up under real world use.

Specification

BDD Technical Specs

Given / When / Then scenarios that turn business workflows into clear, testable engineering specs and reduce rework.

Quality

QA, Evaluation & Governance

Prompt engineering standards, evaluation, error handling and reusable components for GPTs and agents.

Let's Connect

Let's build AI that drives outcomes.

If you are hiring for an AI product or automation role, or exploring how AI and automation can grow revenue, cut cost, or improve operations, I would love to talk.

✉ abdalla.samy795@gmail.com in linkedin.com/in/abdallahsamy ◆ abdosamy.com